Privacy Policy

Last Modified: September 2018

Our Privacy Policy
In compliance with UK and European general data protection regulations (GDPR), this privacy policy explains what personal information we collect from you when you visit our website or are a recipient of our services. The policy also tells you about your privacy rights and how the law protects you.

MINIFIGLABS.COM is committed to processing personal information about its customers in ways that comply with its legal and regulatory obligations, and to being clear with customers about what it does with their personal information. 

Your rights as someone we have personal data about (data subject)
At any point while we are in possession of or processing your personal data, you have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you

  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete

  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records. If we are legally obligated to keep the information or if it is impossible or unproportionate, we won’t delete it but we will only keep it for as long as it is needed

  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing

  • Right of portability – you have the right to have the data we hold about you transferred to another organisation

  • Right to object – you have the right to object to certain types of processing such as direct marketing

  • Right to judicial review – if we refuse your request under rights of access, we will provide you with a reason as to why. 

Our rules for collecting data
Whenever we collect customer data, we make sure:

  • We ask for permission to collect the data

  • We only use the data for the agreed reason and for the time it’s needed

  • We will as a minimum meet the local data protection laws in the country where we provide you with a service via our website

  • We keep data that we’re legally required to have on record

  • We explain why we need the data and how we’ll use it 

  • We don’t share data with anyone unless we have a legal or legitimate reason, or we have permission from you or if you are a child under 16 from your parents

Collecting data in MINIFIGLABS.COM
We collect your personal and anonymous information from you when you visit our site on MINIFIGLABS.COM domain and when you provide it to us. We also receive information via third party when you visit our page on social media sites or channels (e.g. Facebook, Instagram, YouTube etc.) 

Types of personal information we collect
When you’re visiting MINIFIGLABS.COM, we may collect:

  • Registration information that we use to help you set up an account (e.g. your name, country, tax identification number, gender, date of birth, email address, username and password).

  • Payment or transactional information that we use when you buy products or use online services (e.g. postal address, phone number, credit card number).

  • Location information or your IP Address that we use to give you relevant online content.

  • Information you’ve sent to us using messaging, chat, post services or enquiry form.

  • Information you provide when you use our online channels or third-party channels (such as social networks) or if you link your registration account to a third-party platform.

  • We use Non-Personal Information to track the use of the Website and the System and for other internal purposes.

Why we need to process personal data
In legal terms, ‘process data’ describes how we collect, store, use, share and delete the data we receive from customers. When you share your personal information with us on MINIFIGLABS.COM, we’ll process your data as described in this Privacy Policy.
As our company provides bespoke services and sells toys directly to customers, we need to process personal customer data, so that:

  • Customers can buy products from our online store or seek bespoke services directly from us and have them delivered where they want

  • Customers are able to register for accounts and services they want to use

  • We can send customers any information they’ve asked us for or answer their questions

  • We can ask customers to give us feedback on our services through questionnaires and surveys

  • We can provide our customers with relevant marketing information about our products

  • We can evaluate personal information for internal purposes, such as maintaining and improving the website to provide better experiences for our customers.

Please keep in mind, that if you’re using MINIFIGLABS.COM service through a third-party channel like social media, your personal data may also be processed by that third-party according to their own privacy processes. 

Disclosure of personal information to Third Parties
We won’t share your personal information outside MINIFIGLABS.COM except:

  • Disclosure to Successors – we may disclose your personal information to any successor-in-interest of ours, such as a company that acquires us. In the event MINIFIGLABS.COM goes through a business transition, such as a merger or acquisition by or with another company, or sale of all or a portion of our assets, your personal information will likely be among the assets transferred. You will be notified via email or by a notice on our website of any such change in ownership or control of your personal information.

  • Disclosure to Unaffiliated Third Parties – we may disclose your personal information to prevent an emergency, to prevent harm to others, to respond to legal requirements, to protect or enforce our rights and policies, to protect or enforce the rights of a third party, or as required or permitted by law (including, without limitation, to comply with a subpoena or court order). In particular, we may disclose your information to a third party that alleges that you have infringed their intellectual property rights. Similarly, if you allege that someone is infringing upon your intellectual property rights, we may disclose your information to that person.

  • Disclosure to Affiliates - if you purchase a product, MINIFIFLABS.COM may provide your name, and the city and state information provided by you to an affiliate. In our Affiliate Agreement, MINIFIGLABS.COM contractually obligates each affiliate not to use or disclose this information for any purposes other than internal record keeping, and for marketing, only if you have opted in to receive marketing material directly from the affiliate. We cannot guarantee all affiliates will comply with this obligation.

  • Disclosure of Non-Personal Information - We will disclose non-personal information, in aggregate form, to potential strategic partners, advertisers, investors, customers, and others. You may not opt-out of the sharing of this information. However, it cannot be easily used to identify you personally.

Does this Privacy Policy apply when accessing third-party websites?
You may be able to access third party websites directly from the Website. This Privacy Policy does not apply when you access third party websites. We cannot control how third parties may use personal information you disclose to them, so you should carefully review the privacy policy of any third-party website you visit before using it or disclosing your personal information to its provider.

Our Cookie Policy
A cookie is a small file placed on the hard drive of your computer. Most websites use cookies. We use cookies to track your use of the Website and the System, provide you with a more personalized user experience, and to allow you to login and begin use of the Website automatically when you visit the Website.

Like most websites, our website collects some information (e.g. information on IP addresses, browsers, internet service providers, referring pages, exit pages, operating systems, date stamps, time stamps and clickstream data). This information won’t be linked to any other information we collect about you unless you have given your consent that we may do this.

A web beacon is an often-transparent graphic image, usually no larger than a 1x1 pixel that is placed on a web page or in an e-mail that is used to monitor the behaviour of the user visiting the Website or receiving the e-mail. Cookies and web beacons used by MINIFIGLABS.COM and our online partners are not linked to Personal Information. Some of our Shopkeepers may use cookies on our website. We have no access to or control over these cookies and web beacons. This Privacy Policy covers the use of cookies by MINIFIGLABS.COM and our online partners only and does not cover the use of by any other third party.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of MINIFIGLABS.COM services or website you visit.

Visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your machine as well as more general information about cookies.

To opt-out of third-parties collecting any data regarding your interaction on our website, please refer to their websites for further information.

Personal information protection and security
The security, integrity and confidentiality of customer information is important to us. When you enter sensitive information such as a credit card number and/or social security number on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Whenever we obtain your personal information, we use commercially reasonable efforts to protect it from unauthorized access or disclosure. However, we are not insurers of the security of your personal information. Accordingly, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third-party access or other acts of third parties, or acts or omissions beyond our reasonable control. 

The content that you store, post, or transmit on or through the website, such as message board postings, storefront pages, and images on your products, may be accessed by other users, including people that you do not know. We are not responsible for the actions of others. Therefore, you should use care in communicating with other users and only disclose your personal information to other users that you know to be trustworthy. You should not assume that your content will be kept private.
If we ever experience a data breach in which customer information is at risk of being misused, we’ll contact customers according to legal requirements. If necessary, we’ll also contact data authorities. 

Children’s Privacy
The website and the system are intended for users aged 13 and older only. Accordingly, we will not knowingly collect or use any personal information from children that we know to be under the age of 13. In addition, we will delete any information in our database that we know originates from a child under the age of 13.

Prospective users between the ages of 13 and 17 can only use the website under their parent's or legal guardian's supervision. If you are between the ages of 13 and 17, you, your parent, or your legal guardian may request that we deactivate any of your personal information in our database and/or opt-out from receiving communications from us. If you wish to do so, please contact us at

How long do we keep your personal information?
Your personal information will be kept as long as your account is active or as long as it’s needed to provide a service. If you’d like to cancel your account or for us to delete your data, we’ll only keep information that we need for legal reasons, to resolve disputes or to enforce our agreements. 

How to contact us
Please contact us if you have any questions about our privacy policy or about information we hold about you.

Phone: +65 6581 4310
Oxley Bizhub (Lobby 4)
71 Ubi Road 1
Singapore 408732